I know we all compare our system price per watt before incentives, because (theoretically) that is an apples to apples starting point to compare by. But in the real world, looking at the various system costs by folks in different areas of the country, the incentives are taken into consideration when dealers/installers quote that full retail price. Here in NY, Sunpower systems go for every bit of $4.50/W, actually more like full $5/W. And above. But they can afford to start that high because of the excellent NY state incentives that bring the "out of pocket" cost down to a very reasonable and fair final number. For systems of the same material and complexity, I suspect the final post-incentive costs are rather close from state to state - would you agree?
Basically, I agree that modules will become more and more commoditized, but I don't think that today's installers are ignoring the economic reality of the incentives when they price their systems. They know full well how much the customer is getting back in rebates, and it's rather easy for them to hide some extra profit in there. If/when the incentives go away, either the market will collapse, or modules/systems will magically become less expensive. I vote the latter will happen. What say you all?
Basically, I agree that modules will become more and more commoditized, but I don't think that today's installers are ignoring the economic reality of the incentives when they price their systems. They know full well how much the customer is getting back in rebates, and it's rather easy for them to hide some extra profit in there. If/when the incentives go away, either the market will collapse, or modules/systems will magically become less expensive. I vote the latter will happen. What say you all?
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