The leasing companies are all about tax breaks and investments - solar just happens to be a vehicle.
If not for gross tax breaks and subsidies there would be very little solar today -
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Innovative Solar Companies - Who Are They?
I'm trying to get a sense of what type of innovation is actually being pulled off in the solar industry.
More specifically the residential sector in the USA.
From my understanding the common problems with consumer adoption of solar are (with potential solutions):
1) Installation cost
Depending on the city there's a lot of "soft costs" associated with an installation like: sales tax, customer acquisition, permitting, labour, supply.
I've seen some companies offer Solar-as-a-Service, where there are no upfront costs and the consumer pays the energy provider a monthly fee.
2) Energy availability
Sometimes the sun doesn't shine when you need it.
Energy storage techniques and net-metering seem to solve this.
I think the best solution would be a battery-backup with net-metering as an option.
3) Consumers don't understand benefits
This is more of a public perception and marketing problem.
Solar City seems to be on the forefront of tackling this; however there must be some other companies who either aren't in the limelight yet or are just starting up.
Who are some of these unheard of, but innovative solar companies focusing on consumers?
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