They will sell it as lifetime roof solution similar to standing seam galvalume roofing
They will compare against 20 year asphalt shingles
Thus 5 new shingle roofs plus disposal costs for the old shingles compared to one Tesla roof.
I expect the federal 30% tax credit will also be used to subsidize the cost of the entire roof even though north facing roofs sure don't get a lot of sun exposure in my area.
The numbers will work just about as well as a 100K Tesla paying itself off in fuel savings

By the way the trick with standing seam roofs to their long life (at least in my area) is that most installers got sick of call back for leaks and now install a rubberized asphalt underlayment (grace storm shield )under the standing seam material . Even it the standing seam leaks, any water that gets underneath runs down under the standing seam on top of the storm shield and drips out at the fascia trim As long as the storm shield is kept out of UV it lasts a very long time, far longer than any contractor will be in business. I expect that Tesla roof installers will figure that out pretty quick. Of course a solar roof is going to have numerous lead wires that need to penetrate the underlying membrane unless they have wiring channels that dump out to a covered gutter so who knows how they are going guarantee a long term water tight seal?
I look forward to real documentation but expect installs and documentation might be restricted to dealers dumb enough to get on the bandwagon. If I remember correctly a solar junk merchant in Florida was given away solar shingles last year for the cost of freight to empty his warehouse.
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